Privacy Policy

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Service & Quote Information

Additionally, when you request a quote, submit an inquiry, or engage our tax services through the Site, we collect certain information from you. This may include your name, billing address, email address, phone number, and specific details necessary for insurance underwriting or tax preparation (such as property details, vehicle information, or financial data). We refer to this as “Service Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Service Information.

How do we use your personal information?

We use the Service Information that we collect generally to fulfill requests for quotes or services (including communicating with insurance carriers to obtain pricing, preparing tax documents, and providing you with invoices or confirmations). Additionally, we use this Service Information to:

• Communicate with you;
• Screen for potential risk or fraud; and
• Provide you with information or advertising relating to our products or services based on the preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).

Sharing your personal information

As an independent agency, we share your Service Information with third-party insurance carriers to obtain quotes and facilitate policy placement on your behalf. We also share your information with tax authorities as required to fulfill tax preparation services.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data Retention

When you submit a request for a quote or service through the Site, we will maintain your Service Information for our records as required for professional compliance and to serve your insurance and tax needs, unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by mail or email:

Primera Insurance & Tax Services

Dallas Office:

Address:
4100 Spring Valley Rd., Suite 205, Farmers Branch, TX 75244

San Antonio Office:

Address:
2118 S Zarzamora St., Suite 434, San Antonio, TX 78207